ChatGPT and Generative AI (GenAI) for Creating Engaging Content

Topic 1: Introduction to Content Strategy and AI Generative Tools

• Overview of AI-generated content
• Organizational priorities and strategy in using AI-generated content 
• Defining AI-Generated content strategy objectives 
• Establish roles of ChatGPT and generative AI in content strategy 
• Establishing a target audience for AI-generated content 

Topic 2: Evaluate and Manage AI-Generated Content

• Best prompt engineering practices for AI-generated content 
• Evaluate AI-generated content ideas for market research and digital marketing 
• Align AI-generated marketing content to business strategies 

Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content

• Emerging trends in AI ethical and legal concerns in AI-generated con-tent delivery 
  Develop a plan for managing AI-generated content 
  Determine a suitable management system for AI-generated content 

• Content Creator
• Digital Marketer
• Social Media Manager
• Brand Manager
• Marketing Analyst
• Creative Director
• Copywriter
• SEO Specialist
• Content Strategist
• Public Relations Specialist
• Advertising Manager
• Product Manager
• Marketing Consultant
• Digital Media Specialist
• Marketing Coordinator

Nero: Nero is dean of Penang School of AI, which is AI learning and sharing community in Northern Malaysia. He is Msc in Computer Imaging in Universiti Sains Malaysia. His research is mainly focusing in Video Analytic and Multiple object tracking. At the same time, he is developing computer vision application in WyseTime, a tech-startup company focus on video analytic application using deep learning technology.

Ng Siow Fang: Ng Siow Fang is a Certified Practitioner of NLP (Neuro-Linguistic Programming and former DJ for Several International Online Radi. She has earned highlighted skills and achievements as below: